Before online marketing channels emerged, the cost to market products or services was often prohibitively expensive, and traditionally difficult to measure. Think of national TV ad campaigns, which are measured through consumer focus groups to determine levels of brand awareness. These methods are traditionally lso not well-suited to controlled experimentation. Today, anyone with an online business (as well as most offline businesses) can participate in online marketing by creating a website and building customer acquisition campaigns at little to no cost. Those marketing products and services also have the ability to experiment with optimization to fine-tune their campaigns’ efficiency and ROI.
Everflow is arguably the best affiliate tracking platform out there with a great UI and an extensive feature set. Everflow has some of the most advanced campaign management and reporting functionality. Also, starting at only $200/ month, Everflow is one of the most cost effective solutions out there. Its prominent features include: • Live data in the form of graphs and reports • Advanced notification system • Super fast response times • Advanced media buying tools • Graceful handling of mobile and desktop traffic * Fully exposed API 100 percent of the time • Private partitioning of traffic • Multidimensional reporting and analytics system.
LinkTrust has been in operation since 2002 and claims to be “the most accurate affiliate tracking software on the market.” And, it may be difficult to argue with that statement. LinkTrust features a customizable interface that allows you to track essentially any sort of advertising online and offline –  cookies, pixels, server posts, host,CPA, CPC, Pay-per-call, mobile traffic. You’ll also have access to “a slew of heavy-duty reports,” filter options for traffic, top-notch support and the patented  LinkTrust Remote Traffic Agent (RTA).
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